Marketing as a Service
Marketing is often the first expense cut and the last added. Effective strategies vary by company size and goals. From startups to global brands, marketing needs differ. A tailored approach ensures ROI. Whether in-house or outsourced, finding the right mix of expertise is crucial for meeting business objectives.
Hot Take: Marketing Isn’t About You
A marketer’s job is to connect your “product” to your target audience. Your brand identity—logo, tagline, mission, values, design, and messaging—shapes audience perception. A strong, cohesive brand identity is crucial. Remember, 55% of first impressions are visual, and consistency can boost revenue by 20%.
Different or Differentiated?
Ever seen a commercial and thought, “What was that about?” Every company wants to be unique, but sometimes they overdo it. Effective differentiation creates memorable brand awareness, ensuring customers think of you first when ready to buy. Check out these ads—memorable or forgettable? Do they make you want to buy?
