Delivering value and branded assets
When it comes to OPEX, marketing is the last to get added and the first to get cut. With a glut of communications experts and a myriad of specialty fields, business leaders need to sort through the noise to find the resources and solutions that make sense for their companies.
When it comes to marketing, one size does not fit all.
A start-up serving its town or a start-up offering services nationally need different levels of marketing activities. A mid-size company with an established brand identity or a large-size company with a global footprint require vastly different approaches to engage their audiences.
A great website or social media presence might not be what your company needs at all. Deciding whether you need a team of ten or just one may be hard to decipher if your leadership team is eager to achieve financial targets quickly.
The truth is that marketing is completely dependent upon your business goals, industry, timeline, and budget. It’s important to build your marketing team and activities on a customized marketing strategy to ensure your investment is heading towards the returns you’re expecting.
Take the guesswork out of building a marketing department.
Not every company needs a marketing department. Not every company needs every type of marketing, communications, and creative expert. A mid-size company with a national or international presence usually needs the following expertise on-hand:
- Head of marketing and branding to align and direct activities with company leadership and business goals as well as manage budget and pivot direction
- Marketing management to oversee and align projects and resources
- Communications experts or marketing specialists who can write and story-tell with purpose
- Public Relations and/or media relations managers, who have a deep understanding of shaping public perception and can represent the brand in public spaces
- Creative designers to develop on-brand, engaging visuals
- Photography, audio, video experts
- Website developers to build, manage, and maintain an active site
Does the benefit of a long-term investment in the salaries, bonuses, and benefits of an in-house marketing team outweigh an outsourced marketing team target-focused on specific project delivery?
Time is money, and you don’t have time to waste.
Whether you’re facing budgetary or time constraints, not every company can afford a complete marketing department. You may only need this full breadth of expertise temporarily because you have a marketing manager or specialist on-hand already but need extra capabilities to jump start your marketing program. Or you may not want to commit to an in-house marketing team. A 3rd party can give you the flexibility to scale your marketing investment with your company.
Whether you need a full team of experts to manage marketing or a communications specialist and designer to maintain activities, a marketing managed service provider (MSP) provides the expertise you need with the flexibility to ebb and flow with your company as it changes.
Not sure what your company needs from marketing to achieve your business goals. Let’s Talk!
Written by Andréa Kohalmi
