Brand Marketing

What works for one company, doesn’t for another. An effective marketing approach and plan of activities designed for your brand are more likely to achieve your business objectives.

Creative & Media

From cool visuals to establishing corporate credibility, your brand identity is the gateway to success. Your brand differentiators and brand consistency boost your advantages and value.

Professional Services

Creating a valuable brand identity starts with understanding your business and the team behind it. Our executive team ensures your marketing solution meets your business objectives, budget, and resource needs.

Amplifying reach requires news sharing across channels that match your brand and business goals.

Cultivating the right media partnerships can make all the difference in driving the results you want for building your brand.

  • Advertising Plans
  • Public Relations Plans
  • Media Management
  • Media Budget Management
  • Search Engine Marketing
  • Paid Placement
  • Community Organizations
  • Sponsorships
  • Sales Lead Capture
  • Tracking and Reporting

A well-established brand looks, sounds, and engages its audience evocatively and consistently.

A differentiated brand identity has the power to establish trust and to resonate with target audiences, increasing the opportunity to nurture brand loyalty and boost sales.

  • Brand Articulation and Implementation
  • Competitor Brand Assessment
  • Google Profile Management
  • Logo Creation or Enhancements
  • Brand Guidelines
  • Color, Fonts, Voice, Tone Recommendations
  • Brand Narratives
  • Template Development

Content crafts your brand. It defines who you are.

Brand content is more than promotional words. They connect your audiences with something they need. That leads to business results.

  • Brand Marketing Activities Plan and Implementation
  • Print and Digital Assets
  • Storytelling Narratives
  • Integrated Content Across Channels
  • Content and Messaging Development
  • Engagement Campaigns
  • Email Campaigns
  • Social Media Plan and Campaigns
  • Employee Messaging
  • Interviews
  • Video Scripting
  • Newsletters
  • Testimonials

Stand out from the competition. Grow your brand while being uniquely you.

Support business development activities by increasing brand awareness, establishing your expertise, and expanding your network at events.

  • Event Management
  • Promotional Activities
  • Speaking Engagements
  • Presentations
  • Industry Commentary
  • Event Booths
  • Marketing Collateral
  • Sponsorships
  • Luncheons
  • Happy Hours
  • Merch/Swag
  • Engagement Activities
  • Pre and Post Event Messaging
  • Community Events
  • Seasonal Events

Like a compass, strategic planning keeps your company on track, on time, and on budget.

A Brand Marketing Strategy defines an approach and plan of promotional activities that match both a company’s goals and its executives’ long-term direction.

  • Business and Brand Analysis
  • Competitive Landscape Analysis
  • Brand Marketing Recommendations
  • Advertising and Media Recommendations
  • Social Media Recommendations

Give your brand a memorable personality, voice, and presence.

Transcend static marketing assets with dynamic video content that grabs attention.

  • Videography
  • Action Photography
  • Professional Headshots
  • 2D Motion Videos
  • Video/Audio Post-Edit
  • Color Grading
  • Drone
  • Podcasts
  • Audio Recording
  • Music Licensing
  • Speaker-Based Videos
  • Event Capture
  • Topic Outlines
  • Scripting
  • Green Screens
  • Storyboarding
  • Teleprompters
  • Personality Training
  • Webcasts

Creative assets enhance your brand’s presence, experience, and reputation.

Bring your brand to life with eye-catching visuals and integrated campaigns that inform, engage, promote, and resonate with audiences who matter to your success.

  • Logo Design
  • Brand Design
  • Social Media Graphic
  • Posters
  • Flyers
  • Signage
  • One-Pagers
  • Custom Email Signatures
  • Infographics
  • Iconography
  • PowerPoint Presentations
  • Advertisements
  • Isometrics
  • Interactive PDFs
  • Brand Guidelines
  • Letterheads

It’s the face of your brand. It’s available 24/7, communicating who you are and what you do.

While every marketing tactic represents your brand, none are more important than your website. This vehicle is a make-or-break sales tool that establishes corporate credibility.

  • Site Architecture
  • Content Development
  • Content Visualization
  • Google Site Kit/Analytics
  • Search Engine Optimization
  • Load Time Optimization
  • Updates and Maintenance
  • Site Stability
  • Page Framework
  • Audience Targeting
  • Accessibility Compliance
  • Mobile/Device Optimization
  • User Experience Design
  • SSL, MFA and Password Security 

See the forest through the trees with an expert perspective.

Our brand marketing consultants and strategists get to know you and your business to create and manage customized marketing strategies and plans that elevate your brand in a sustainable way. 

  • Business Assessment and Analysis
  • Marketing Asset Recommendations
  • Reporting and Analysis
  • Executive Team Partnership
  • C-Suite Coaching
  • Brand Marketing Training
  • Marketing Plan Management

An extension of your team to lead your brand.

A fractional Chief Marketing Officer (CMO) is more than a marketing expert. This executive partners with your executive team to identify gaps and solutions that will meet your objectives. 

  • Short- and Long-term Business Strategy
  • Resource and Solution Recommendations
  • Represents Brand in Media and Events
  • Directs Brand Marketing Activities
  • Trains Internal Marketing Employees
  • Monitors Business and Results to Suggest Pivots
  • Oversees Brand Marketing Team & Strategy
  • Temporary and Long-Term C-Suite Support

Brand Marketing 101

Marketing Lifecycle

All activities matter

Flexible engagement models

Ready to Get Started?

We offer a variety of marketing solutions and engagement models to support our clients’ goals. Whether you’re looking for a one-and-done brand project or a suite of customized, year-over-year integrated marketing activities, our solutions meet you where you are to get you where you want to be.

Project-based

As needed

Whether it’s a logo, one-pager, website, or one-off project, our creative and marketing experts provide the extra support your company needs to look great and communicate effectively.

Retainer

Monthly

When you need a go-to resource ready to take on ad hoc requests or planned deliverables, the consistency and predictability of experts on retainer empower both your staff supplementation needs and ability to manage budget effectively.

Managed Services

Annually

In this end-to-end engagement, Nektor is responsible for marketing strategies, activity plans, design, development, management, implementation, maintenance, tracking and reporting.

Outsourced CMO

Temporary

Sometimes you need an expert to step in and help bridge gaps in your business or skill sets. We assess, analyze, and recommend brand marketing activities that meet your business goals and elevate your brand identity.

Accessibility Statement

At Nektor Media, we are committed to ensuring digital accessibility for everyone, including individuals with disabilities. We strive to continually improve the user experience for all visitors and apply the relevant accessibility standards of WCAG 2.1 (Web Content Accessibility Guidelines).

If you encounter any accessibility barriers or have suggestions for improving our website’s accessibility, please contact us through our Contact Form and we will work to address the issue.

Privacy Policy

1. Introduction

Welcome to Nektor Media (“we,” “our,” or “us”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://nektormedia.com (the “Site”).

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

2. Information We Collect

We collect information in two ways:

  1. Information you provide to us:
    • Personal information that you voluntarily provide to us when you fill out forms on our Site.
    • This may include your name, email address, and any other information you choose to provide in the form fields.
  2. Information collected automatically:
    • We use Google Site Kit, which integrates several Google services to collect and analyze data about our website visitors.
    • This may include information such as your IP address, browser type, operating system, referring URLs, device information, pages visited, and the dates/times of visits.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to your inquiries or requests
  • To provide you with information or services you have requested
  • To improve our website and user experience
  • For internal record keeping and administration
  • To analyze website traffic and optimize user experience using Google Site Kit

4. Google Site Kit

We use Google Site Kit to help us understand how visitors interact with our website and to improve our services. Google Site Kit integrates several Google services, which may include:

  • Google Analytics: for website traffic analysis
  • Google Search Console: for search performance data
  • Google AdSense: for advertising performance (if applicable)
  • Google PageSpeed Insights: for website performance data

These services collect non-personally identifiable information which may include:

  • Website traffic data
  • Search query data that led to our site
  • Indexing data
  • Data about how visitors interact with our site
  • Website performance metrics

This information helps us to improve our website and its content. Google’s ability to use and share information collected by Google Site Kit is restricted by the Google Site Kit Terms of Service and the Google Privacy Policy. You can learn more about how Google uses data when you use our site by visiting https://www.google.com/policies/privacy/partners/.

5. How We Protect Your Information

We are committed to ensuring that your information is secure. We have implemented suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect online to prevent unauthorized access or disclosure.

6. Third-Party Sharing

We do not sell or lease your personal information to any third parties. However, aggregated, anonymized data collected through Google Site Kit may be shared with Google as part of the service’s functionality.

7. Cookies and Tracking Technologies

We use cookies to improve your experience on our website. These cookies may collect non-personal information. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer.

Google Site Kit may use cookies to collect information. You can learn more about how Google uses cookies by visiting https://www.google.com/policies/privacy/partners/.

8. Your Rights

Depending on your location, you may have certain rights regarding your personal information, such as the right to access, correct, or delete your data. Please contact us if you wish to exercise these rights.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us